This project involved creating an animated explainer video for the Universidad del Desarrollo (UDD) to outline the reporting channels available under their Comprehensive Policy Against Sexual Harassment, Violence, and Gender Discrimination. These channels are accessible to students, faculty, staff, and service providers within the university.
The client requested a sophisticated video with a delicate tone, complemented by a serious female voice-over. The animation’s visual identity predominantly featured shades of blue, with vibrant fuchsia accents, aligned with the campaign’s established graphic line.
My role in this project included designing the video’s graphic style, developing the artwork, animating the visuals, and selecting the music. I also managed and directed the voice-over process to align with the client’s vision. The final product successfully balanced clarity and sensitivity, delivering an impactful message in a visually cohesive format.
